Privacy policy
Last updated: September 30, 2025
The Poké Store (“we,” “our,” or “us”) operates this website and store, along with all related content, features, tools, products, and services (collectively, the “Services”). Our goal is to provide you with a curated shopping experience, and this Privacy Policy explains how we collect, use, and share your personal information when you interact with us.
By using our Services, you confirm that you have read and understood this Privacy Policy. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs how your personal information is collected, processed, and disclosed.
1. Information We Collect
“Personal information” means any data that identifies you or can reasonably be linked to you. It does not include anonymised or de-identified information. Depending on how you interact with us, we may collect:
- Contact details — name, billing and shipping addresses, phone number, and email.
- Financial details — payment card or bank account information, payment confirmations, and transaction history.
- Account details — username, password, security questions, preferences, and settings.
- Transaction history — items viewed, added to your cart or wishlist, purchased, returned, exchanged, or cancelled.
- Communications — messages you send to us, such as customer support requests.
- Device information — device type, browser, IP address, network connection, and unique identifiers.
- Usage information — how and when you interact with our Services.
2. How We Collect Information
We collect information in several ways:
- Directly from you — when you create an account, make a purchase, or contact us.
- Automatically — through cookies and similar technologies when you browse our Services.
- From service providers — who help with payments, shipping, analytics, and operations.
- From partners or third parties — when they lawfully share information with us.
3. How We Use Your Information
We use your personal information to:
- Provide and improve our Services — process orders, manage accounts, arrange shipping, handle returns/exchanges, and personalise your shopping experience.
- Marketing and advertising — send you promotions (email, text, or post) and show targeted ads based on your activity.
- Security and fraud prevention — verify accounts, detect fraud, investigate illegal activity, and protect our Services.
- Customer support — respond to your questions and provide assistance.
- Legal compliance — meet our legal obligations, respond to requests, enforce our Terms, and protect our rights.
4. How We Share Your Information
We may share personal information with:
- Service providers — including Shopify, payment processors, IT support, analytics providers, fulfilment and shipping partners, and cloud storage services.
- Business and marketing partners — to provide marketing services and personalised advertising. (You may opt out of such sharing.)
- With your consent — for example, for shipping partners, social media integrations, or other services you authorise.
- Affiliates and group companies — within our corporate structure.
- Legal reasons — in connection with mergers, acquisitions, bankruptcy, legal obligations, or enforcing our policies.
5. Relationship with Shopify
Our Services are hosted and powered by Shopify, which collects and processes personal information on our behalf.
- Information you provide may be shared with Shopify and processed outside the UK.
- Shopify may use this information to provide enhanced features and improve services.
- Shopify is responsible for handling requests related to information it processes.
For more details, see the Shopify Privacy Policy.
6. Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for their privacy practices, content, or security. Any information you share with these third parties or on social media may be publicly visible.
7. Children’s Privacy
Our Services are not intended for children under 18 (or the age of majority in your location, if higher). We do not knowingly collect information from children. If you believe a child has provided us with personal information, please contact us to request its deletion.
8. Security and Data Retention
We use appropriate safeguards to protect personal information. However, no system is completely secure.
We retain information only as long as needed for the purposes described in this Policy, to meet legal obligations, resolve disputes, or enforce agreements.
9. Your Rights (UK & GDPR Residents)
Depending on where you live, you may have the right to:
- Access / Know — request details of the personal information we hold about you.
- Correct — request corrections to inaccurate information.
- Delete — request deletion of your information.
- Portability — receive a copy of your information or request its transfer to another provider.
- Restrict / Object — limit or object to certain processing activities.
- Withdraw consent — revoke consent at any time (without affecting prior lawful processing).
- Manage communications — opt out of marketing emails at any time (though transactional emails may still be sent).
To exercise these rights, contact us at contact@thepokestore.co.uk. We may need to verify your identity. You can also appoint an authorised agent to act on your behalf.
10. Complaints
If you have concerns about how we process your personal information, please contact us at contact@thepokestore.co.uk.
If we cannot resolve your concern, you may file a complaint with your local data protection authority — in the UK, this is the Information Commissioner’s Office (ICO).
11. International Data Transfers
Your information may be transferred outside the UK. When this happens, we apply safeguards such as Standard Contractual Clauses or equivalent measures to ensure an adequate level of protection.
12. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in practices, legal requirements, or operations. The “Last updated” date at the top will always indicate the latest version.
13. Contact Us
For questions or to exercise your privacy rights, please contact:
The Poké Store
Registered Address: 167-169 Great Portland Street, London, W1W 5PF, United Kingdom
E-mail: contact@thepokestore.co.uk
Contact form: Click here
Customer Service: Core hours are Monday to Friday, 10:00 am – 6:00 pm
Role: Data Controller under UK data protection laws.